Hosted inside the Ipsos Lounge at RTL Beach, this session explores how shopping has moved out of the storefront and into the thread. Today, some of the most critical buying decisions are not made on retail sites alone — they happen in group chats, DMs, and creator conversations where people ask, share, and decide together.

When the path to purchase looks less like a funnel and more like a conversation, brands need to rethink how influence, discovery, and trust are created.

Drawing on exclusive findings from a new global study, we’ll map the rise of Conversational Commerce and explore how chat has become a powerful engine for discovery, influence, and decision-making.

This is an invitation only event.