Have you ever found yourself exhausted and overwhelmed halfway through a purchase journey? That feeling is called “consideration burnout,” and it is stalling growth for brands and advertisers.

This session, led by Ipsos’ Global Head of Audience Measurement, Dan Wong-Chi-Man, and TikTok’s Global Head of Brand, Dina Liu, explores how momentum can be rebuilt in the mid-funnel.

The winning formula? Joyful Utility. Join us to learn how TikTok’s unique blend of entertainment and functionality energises consumers, creates a joyful halo effect, surfaces confidence-building content, and sparks purchase journeys to life.

This session will take place at the Ipsos Lounge at RTL Beach.

This is an invitation-only event.